We've got a new look and a new structure
We have two new sub-brands for our community and housing services. The revised branding is to support communication with external and internal audiences as services and partnerships change and diversify.
Our overarching brand remains as West Kent – which has been known to our customers and stakeholders for 27 years as a provider of exceptional services and a committed partner. As well as modernising our visual logo to reflect the Kent wide coverage of our activities, we’ve added straplines to convey the core meaning of our two new sub-brands:
West Kent Homes, as a sub brand of West Kent, provides good quality homes through a variety of tenures including renting and shared ownership. Our Emerald service, providing housing and related support to people over 55 will be marketed as part of our homes sub brand. We seek to provide homes that are secure, safe, warm and comfortable for our residents.
We operate services to manage our homes effectively, such as collecting rent and to help residents manage their tenancies well by providing other services, such as education programmes to help our residents positively contribute in their community.
West Kent Communities brings together our West Kent Extra charity activities with our Lifeways support services. Originally developed by tenants and residents to create the Abacus furniture projects, and more recently providing innovative alternatives to central and local government services such as Starter Packs, delivery of Kent Support and Assistance Service (KSAS) and Medway Local Welfare Provision. Our Lifeways support services now have a strong base to evolve in the changed commissioning environment following the demise of Supporting People programmes.
We'll be implementing the revised branding on our new website, launching at the end of 2016.
Our corporate entities remain West Kent Housing Association – which is registered as charitable social landlord and regulated by the Homes and Communities Agency. And, West Kent Extra a registered charity subsidiary to deliver wider community services